Gary White | Executive Vice President
 Gary leads PeopleMetrics Rx, a division within PeopleMetrics focused on the Pharmaceutical industry. He has more than 15 years of experience designing and conducting custom market research in client and service provider settings across multiple industries.
Gary is passionate about designing custom research solutions that solve specific client problems. In particular, Gary brings deep expertise in quantitative research methodologies to PeopleMetrics. As head of our Advanced Methods group, he helps the company leverage a variety of multivariate techniques, from regression analysis and perception mapping to segmentation analysis and choice modeling. Gary was also instrumental in creating our Physician Engagement offering, which helps Pharma sales representatives create stronger relationships with physicians.
Gary received his MA in Applied Social Research from the University of Michigan and his BA in Sociology from Arizona State University.
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