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Business School Turns to PeopleMetrics for Answers
Situation:
Our client, a nationally-recognized business school located in Philadelphia, sought to improve their executive management program through research with alumni. While the program had been highly successful in its 10-year history, the school was interested in bolstering post-program engagement with the ultimate goal of increasing alumni participation at school-sponsored events.
Approach:
PeopleMetrics designed an online survey targeted at the alumni base of top executives in over 30 countries. The survey addressed current engagement levels, program experience, and interest in four potential post-program concepts. More than one-third of all program alumni completed the survey, half of whom participated from outside the United States.
Results:
The study revealed favorable engagement among alumni and a high level of interest in a "life-long connection" with the school. However, according to the survey data, few alumni had participated in any post-program events. This sizable gap emphasized the need to improve post-program offerings.
Key driver analysis of Fully Engaged alumni revealed several important areas for future improvement, including modifications to the school's online networking tools.
Finally, the research revealed that two of the four post-program concepts resonated strongly with different alumni. The school is currently designing more detailed post-program concepts based on the two most popular offerings and hopes to conduct online focus group research (eFocus) to build on the learnings from this study.
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