Most Engaged Customers Study
The PeopleMetrics Most Engaged Customers Study is the first study of its kind to identify service industry companies that excel at engaging customers – creating customers who are loyal, passionate advocates for the brand. The 2008 study ranks over 100 brands based on feedback from 10,000+ consumers according to Customer Engagement levels across the following four sectors (for a complete list of the organizations included in each sector, please click on the links below):
The 2008 study also examines the link between Customer Engagement and business results. The vast majority of companies included in the study are publicly traded. Analysis has been carried out that quantifies the impact of Customer Engagement on financial outcomes such as: EPS, ROI, ROA, Revenue growth, etc.
Please contact us if you have interest in any of the following:
- Registering for the 2009 Most Engaged Customers Study: Administration will take place this Fall and results will be available in January 2009. For the 2009 study, companies/brands will have the option to increase their own customer sample thus providing additional opportunities for analyses and comparisons.
- Accessing the 2008 Study Results: For more detailed information, including access to your own data and that of other companies in your sector, you can subscribe to the PeopleMetrics Most Engaged Customer Study Hub – an online reporting tool that allows you to run custom reports of the data and compare question by question scores to the scores of your competitors. The hub also provides access to qualitative data from open-ended responses related to “Problem Resolution Capabilities” and “Why I Love This Company”.
- Receiving Industry White Papers: For more information on specific industry findings, PeopleMetrics has written white papers on 2008 study results for each industry (Casual Dining, Financial Services, Hotels, Retail).
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