Custom Research
PeopleMetrics designs and conducts a wide variety of custom research in support of our clients' objectives. We specialize in quantitative research and advanced statistical analysis to provide the information our clients need to make better business decisions.
Our custom research practice spans both customer and employee research across a variety of industries. No matter the audience or industry, our approach is to understand the clients' unique business objectives and create a custom study design tailored to meet those specific objectives. We have conducted custom research worldwide with employees, consumers, and businesses of all sizes (SOHO, small businesses, large businesses).
And with our proprietary online survey engine and a network of proven global recruiting partners, we can handle research initiatives of any size, scope and complexity.
Customer Examples:
- Brand Trackers / ATUs
- Market Event Impact Assessments (pre/post)
- New Product Tests
- Messaging Research
- Customer Segmentation
- Product Positioning Studies
- Discrete Choice Models
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Employee Examples:
- Diversity
- Internal Communications (IC-Effect™)
- Mission, Vision, Values
- Employment (Internal) Brand
- Culture
- Innovation Generation
- Optimal Benefit Mix (Choice Model)
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